Compliments for the amazing job Abiola and Helen have done. It was all amazingly professional, top quality from the location to the atmosphere
— Valeria raimondi, literary agent




THE author SCHOOL day

Full-Day Programme


Address: CitizenM, London Bankside, 20 Lavington St, London, SE1 0NZ

Date: Saturday 4th November 2017


Full day - 10.00-5:15pm

Registration starts from 9.30am. If you arrive early please give us time to set up by waiting in the foyer downstairs. The first class will begin at 10am.

We will have the Hashtag Press bookshop open and everyone that attends will get 10% of our partners The London Lit Lab critique services


The Author School offers an unrivalled, ridiculously under-priced, hugely fun and informative day that is designed for authors at all stages of the journey. Whether you've not yet written a word, or have had hundreds of books published, you are guaranteed to learn a lot from spending the day with us at The Author School. You'll make friends (fellow authors!) for life, contacts that you can call upon for years, and pick up tips and ideas that you can start using immediately. We are very different to the myriad courses and training sessions out there. We founded The Author School in 2015 to provide balanced, unbiased, honest, practical advice to authors in a confusing world of mixed messages. We've been working in publishing for many years from different perspectives and have made many lovely contacts over these years. We invite our trusted friends and colleagues to join us on these special day-long events to share their knowledge with you. Investing just £80 into your author career, and taking just one day out of your week to focus fully on your writing, will produce amazing results!

All for £80!






Class 1


why self-editing is never enough

Guest speaker: Karen Ball, Editor and Director of Speckled Pen

Literary agents now want to see fully edited, close to perfect manuscripts (and many publishers feel the same way). They are time pressured and need to be able to clearly see the potential of a book, without having to delve in deeply to pull out the hidden gems. Self-editing is one step of the process, but be wary of being too close to your own project. Editing is a skill. Proofing is a different skill. There are different types of editing: structural, copy, line etc. What are the differences? What do you really need to do? What can you do as the author in the early stages of writing a book, and then down the line, what can you do to help make your manuscript really shine? How do you choose the right editor for you? What's a book coach? Will a publisher pay for an editor? We will answer all of your questions and more...!


Class 2



Speaker: Abiola Bello, author of the Emily Knight I am...Children's/YA fantasy book series, co-founder of The Author School, Director of the Lil Author Skool and co-director at Hashtag Press

There are so many ways to get published now and it can be a bit overwhelming, but we see it as an amazing time to be an author! You may think you want to go down the traditional route, because that is what 'authors do', right? You may believe there is still a snobbery surrounding self-publishing, and fearful of the vanity publishing term. But, remember, there are many routes to market, and exceptionally good books will be read and loved by readers, regardless of whether they were published by one of the big five or by the author's own imprint! The Author School will help you figure out the best route for you and your book, to suit your personal ambitions and goals as a writer. There are many options available for authors now - that is the beauty of this incredible, fast-evolving industry but it's also very difficult to know what's right for you. It's also tricky to keep track of publishing trends, challenges, opportunities, new start-ups, dodgy scams...the list goes on and on. We will help you make sense of the publishing landscape based on our own experiences and the lessons we've learned over the years from industry experts. 

We will discuss hybrid publishing, traditional publishing, self-publishing, setting up your own imprint, building your own publishing team...

We will take your questions and offer bespoke advice to suit you.

Afterwards, you will be emailed a list of self-publishing, traditional publishing, innovative start up companies and literary agents that you will be able to contact


Class 3


bOOK DEALS AND CONTRACTS - Q&A with a legal guru in book publishing!

Guest speaker: David Daley, Lawyer (Harper Collins/ Bloomsbury Publishing)

Getting a book deal is the best feeling ever but how do you know if the deal is any good? You've heard about the plethora of copyright issues and legal cases being brought against authors...but how do you navigate the legal side of publishing? You may not be publishing your book with a large publishing house that has a legal team, so what can you do to avoid problems down the line? David brings 20 years of experience, including helping with JK Rowling's contract, so this is an amazing opportunity to learn from a pro but also get your questions answered in our Q&A session! He will go into detail on good book deals and leave you feeling more prepared on the legals of writing a book. 

  • What are the key things to look out for in a contract

  • Author rights

  • Author royalties 

  • Copyright issues



This is your chance to chat to network, and take some time out to let your brain rest before the afternoon session! Lunch is available in Citizen M or you can pop out to any of the local shops and cafes to grab yourself something to eat. 


Class 4


The author journey

Guest speakers: Katherine Webber, author of Wing Jones

 Patrice Lawrence, author of Orange Boy

 Ross Armstrong, author of The Watcher


We are really excited about this new session as we truly believe that the best way to learn is to listen to other writers' experiences. We all have different journeys as authors, but it's so helpful to understand how successful authors have got to where they are today. We are lucky enough to be joined by authors who are happy to talk about how their writing process, as well as their publishing journey, what is expected of them as writers in terms of branding, marketing and PR, and their top tips for success. There will be an opportunity to ask questions too!





diy pr and marketing strategies to help you get noticed

Speaker: Award-winning entrepreneur and director of Literally PR, Helen Lewis

In the UK, a book is published every 20 minutes. A new book is no longer newsworthy. So how do you stand out from the crowd? How do you build a buzz for your book? How do you reach the bestseller slot on Amazon? What works best: blogging or tweeting? When should you start working on promoting your book and where? What strategies does the team at LitPR use to create campaigns that see billions of people reading about a book/author? How important is the author story and how do you work out what media angles are going to be most appealing? Finally, what can you do be doing, right now, as authors to help yourself? This session will be a mix of presentation and interactive tasks including a Q&A. Helen will have previously conducted a digital audit on one member of the group at random and will share the results with the audience...

Class 6



Guest speakers: A literary agent & a Film/TV Company

Guest speakers: Treehouse Digital TV/Film Production Company

Clare Wallace, Literary Agent at Darley Anderson Literary Agency

This is an incredible, unique and once-in-a-lifetime opportunity to hear from the key decision makers in the publishing world...we will hear from each of them as to what they look for from a pitch, what they want to see/hear, and how authors can help themselves stand a stronger chance of being signed. 

We will then open up to a Q&A, enabling the small number of delegates who attend our exclusive Author School Day, to ask the questions they've always wanted to ask an agent, a festival organiser and a TV/Film production company. We are thrilled with this opportunity and hope you really make the most of it! 


 End of the day!


Sadly it's time to go! But please check out the flyers and information, print-outs and business cards at the back of the room, leave your message on the notice board and please remember to share your feedback with us and tell your friends! The next Author School Day will be held in London around the London Book Fair 2018!