It was a really well thought out schedule, at a stylish venue, with a great mix of guest speakers. Lots of takeaway value, so not just enjoyable but useful too.
— Karen Swayne, Features Editor for Prima Magazine




THE author SCHOOL day

Full-Day Programme


Address: CitizenM London Bankside, 20 Lavington St SE1 0NZ

Date: November 11th 2019

Time: 10am-5pm

Registration starts from 9.45am. If you arrive early please give us time to set up by waiting outside. The first class will begin at 10am. 

The Author School offers an unrivalled, fun and informative day that is designed for authors at all stages of their journey. Whether you've not yet written a word, or have had hundreds of books published, you are guaranteed to learn a lot from spending the day with us at The Author School. You'll make friends (fellow authors!) for life, contacts that you can call upon for years, and pick up tips and ideas that you can start using immediately. We founded The Author School in 2015 to provide balanced, unbiased, honest, practical advice to authors in a confusing world of mixed messages. We've been working in publishing for many years from different perspectives and have made lots of lovely contacts over these years. We invite our trusted friends and colleagues to join us on these special day-long events to share their knowledge with you. Investing less than £100 into your author career, and taking just one day out of your week to focus fully on your writing, will produce amazing results! 






Class 1

how to get published - the right route for you


You will hear about the myriad options for getting your book from manuscript to making that first sale! There are lots of opportunities to get published now but what is right for you and your book? We will help you make the decision, give you clarity and a deeper understanding of the routes to publication from self-publishing to traditional publishing and everything in between! Plus, we will give more details on how to submit to new imprint Hashtag BLACK, created for underrepresented voices.

Speaker: Abiola Bello, co-director Hashtag Press & Hashtag BLAK

Guest speaker: Manpreet Grewal, Editorial Director HQ Fiction (HarperCollins)


Class 2



Beyond book production, what should an author be doing ahead of the publication date for their next title? We’ll look at the best ways to build your author platform online, and guide you through the power of social media for book marketing, #bookstagram and what to write on your Amazon Author Central page. We’ll discuss the importance of a brilliant online profile and show examples of winning websites, give tips on how to connect with your readers on- and off-line at literary festivals, through networking and events, on Goodreads etc. You’ll be given the real pros and cons of hosting a book launch party, and we’ll discuss the importance of PR & marketing - plus there will be an exercise in defining your audience with each attendee mapping out their target reader!

Guest speakers: Guest speakers: Diana Ashlee, PR and Marketing Manager at Literally PR

Kristina Mihaylova a.k.a. The Pink Bibliophile, Blogger



This is your chance to chat to network, and take some time out to let your brain rest before the afternoon session! Lunch is available at the venue or you can pop out to any of the local shops and cafes to grab yourself something to eat.

 A small number of lucky authors will have the opportunity to get real-time feedback on their book idea from leading literary agent Susan Yearwood during the lunch break. Tickets will go on sale for this opportunity one month before the event via Eventbrite and everyone who has purchased a ticket for The Author School by that date will be notified.


Class 3



We love this class! It’s such an exciting opportunity to learn more about the best way to collaborate with influential people who will help you on your journey as an author. We’ll be joined by a leading literary agent, literature programmer and a bookseller. They’ll share what works - and what doesn’t - when it comes to pitching to them, so you can fine-tune your pitching prowess!

Guest speakers: Martyn Sanderson, bookseller from Waterstones

Susan Yearwood, literary agent from Susan Yearwood

Bea Colley, Senior Literature Programmer at Southbank Centre and Co-Chair of New Writing South

Class 4



These bestselling authors will share their author journey with us! Their highs, their lows, their tips and advice for all authors at all stages of their careers!

Guest speakers: Kate Mallinder, author of Summer of No Regrets (Firefly Press)

Dapo Adeola, illustrator of Look Up! (Puffin Books)

Daisy White, author of Remember Me (HQ Stories)


what SHOULD YOU BE DOING after YOUR book launchES?


So many authors have a gorgeous book but have no idea what to do with it and there is still so much to do. We will teach you how to keep the momentum going for your book AFTER it’s launched. We’ll discuss the best ways to book school/uni/college/corporate/reader group visits, top tips for branding and marketing, how to build up your bookshop connections, what you need to do for book to screen adaptations and more!

Speaker: co-founder Helen Lewis

Guest speaker: Guest speaker: Diana Ashlee, PR and Marketing Manager at Literally PR


 Time for a quick q&A at the End of the day!


Sadly, it's time to go! But please check out the flyers and information, print-outs and business cards at the back of the room, leave your message on the notice board and please remember to share your feedback with us and tell your friends! The next Author School Day will be held early 2020 in London!