Tips For Getting The Perfect Cover Art

By A. Bello, co-founder of The Author School and author of 'Emily Knight I AM' & pop up story 'Rose'

I have been a published author for three years now and I have learnt a lot of things along the way. One of the obstacles I had was my cover art. To be honest, I never even thought about what I wanted my cover art to look like but as you know, that is one of the major things to think about. A cover design is the difference between someone picking up your book and ignoring it. I admit, I am one of those buyers who will pick up a book and if the cover art looks rubbish I put it back down. Here are a few things to think about

Have a vision for your book. I didn't know what I wanted for my cover art but I did know that I wanted an action shot. I love movie posters and I like book covers that remind me of one- is that weird? I knew I wanted bright colours and something really eye catching because I wanted it to stand out on a book shelf and kids love bright colours. I also wanted it to showcase Emily's power so you knew instantly what it was about. What do you want your cover art to say? What kind of mood do you want to portray? Who is the target audience? If Emily Knight was for adults that cover art would not work out!

Do your research. The worst thing is having a great idea for a book cover and then realising that you only had that idea because you had read a book with that exact book cover! Make sure your cover is unique and if you don't have any ideas, do research and look at your favourite book covers. What do you like about them? What made you buy that book? For me, it was 'Harry Potter and The Goblet of Fire'. I just think the cover art is epic and it also reminds me of a movie poster!

Get the best illustrator you can get. If you are traditionally published, your publisher will get an amazing illustrator for you. You won't have much say on the choice of cover art but you will have an experienced illustrator who should capture the essence of your book. If you are self-published, it's all down to you. As much as it is tempting to use your cousin who is pretty good at illustration (and they won't charge you) but think about this first - are they professional? Remember, everyone is going to judge you on that cover BEFORE they read your book. You need to make sure you have a professional cover art that looks amazing and if you can get an illustrator with a fan base then get one because it could help your book sales. It is well worth parting with money to bring your vision to life.

For more on Cover Art, tickets are available for Class 3 - Website, Cover Design and Branding, 1.15-2pm on 26th September 2015 £35 or £26.26 for under 25's


Helen AbiolaComment